Asylum Artists was approached by our friends at Mirum agency to help tell a few little stories about the client experience banking with TD, versus banking with other banks.
The creative was to build a Rube Goldberg machine which would illustrate the frustration clients experience while dealing with their every day finances with other banks – such as cross border shopping – which TD Bank has now made easy.
But to illustrate something complex is no easy task! And a Rube Goldberg machine is no walk in the park!
Thankfully with the fantastic artistry of Toronto’s best props builder, Peter Sutherland, and many tests, hours, and with much elbow grease, we were able to bring this job from concept to completion!
Each Rube Goldberg machine (We created and shot 3! Stay tuned for the other spots!) was shot start to finish as a complete single take, but extra shots were taken for the ability to push in to certain details to really help display the beautiful artistry involved in these complex machines.
Enjoy the first of three TD Bank spots!