Asylum Artists goes cross border shopping with TD Bank

Asylum Artists was approached by our friends at Mirum agency to help tell a few little stories about the client experience banking with TD, versus banking with other banks.

The creative was to build a Rube Goldberg machine which would illustrate the frustration clients experience while dealing with their every day finances with other banks – such as cross border shopping – which TD Bank has now made easy.

But to illustrate something complex is no easy task! And a Rube Goldberg machine is no walk in the park!

Thankfully with the fantastic artistry of Toronto’s best props builder, Peter Sutherland, and many tests, hours, and with much elbow grease, we were able to bring this job from concept to completion!

Each Rube Goldberg machine (We created and shot 3! Stay tuned for the other spots!) was shot start to finish as a complete single take, but extra shots were taken for the ability to push in to certain details to really help display the beautiful artistry involved in these complex machines.

Enjoy the first of three TD Bank spots!

 

New Site Intro and Reel

If you haven’t been there yet, check out www.AsylumArtists.com, we just updated our site’s intro and put up a show reel for 2010. A youtube link to the reel below.

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Another Day in the Park – Wirecam Tests

Scott went out to a local Toronto park to test out the wirecam for an upcoming commercial shoot. Using the Canon 5d MKII, we setup a 150ft wire extension to get the look of a dolly, without the hassle of laying down track and levelling. A video after the break. Also check out the demo reel for the tricking artist Jonny Caines

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