Asylum Artists goes cross border shopping with TD Bank

Asylum Artists was approached by our friends at Mirum agency to help tell a few little stories about the client experience banking with TD, versus banking with other banks.

The creative was to build a Rube Goldberg machine which would illustrate the frustration clients experience while dealing with their every day finances with other banks – such as cross border shopping – which TD Bank has now made easy.

But to illustrate something complex is no easy task! And a Rube Goldberg machine is no walk in the park!

Thankfully with the fantastic artistry of Toronto’s best props builder, Peter Sutherland, and many tests, hours, and with much elbow grease, we were able to bring this job from concept to completion!

Each Rube Goldberg machine (We created and shot 3! Stay tuned for the other spots!) was shot start to finish as a complete single take, but extra shots were taken for the ability to push in to certain details to really help display the beautiful artistry involved in these complex machines.

Enjoy the first of three TD Bank spots!

 

Agency Wars

Everyone should come check out the Agency wars!! Watch your fellow ad shops duke it out it the ring. This not-for-profit event brings both men and women, from over a dozen different ad agencies around Toronto, giving their all for three 2-minute rounds. Be there and witness my good friend Michelle ‘ Give Em Hell ‘ Repasky kick some ass!

When: Wednesday January 26, 2011
WhereArcadian Court, 401 Bay Street, Simpson Tower,
8th Floor, Toronto, ON M5H 2Y4
Cocktails: 6:00 p.m.
Dinner: 7:00 p.m.
First Bout: 7:45 p.m.

Read more: http://agencywars.ca/main-event/#ixzz1B1MuTWUo

-Shereen

AsylumArtists.com presents Archie Alleyne and The EOJ Ensemble @ Asylum Studio

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On December 2nd,2010 Asylum Artists held a Jazz night with Toronto Jazz Legend Archie Alleyne and his Evolution of Jazz Ensemble. Over the fall months we were busy producing, and developing a website for the Archie Alleyne Scholarship Fund (AASF). Through our efforts with the website, social media, and the jazz night we were able to help raise over $7000 for the fund, and help more underprivileged youth find a voice in the music community, and get the proper training that they need to get into post-secondary and to find their place in the world of music.

If you would like to help contribute to the fund visit www.aasf.ca for more information. Special thanks to all of our sponsors.

Canadian Icon: Rick Mercer

Before the holidays, we were lucky enough to have Rick Mercer drop by the studio to snap a few portraits for our on going
personal project of Canadian Icons. Thanks Rick!

New Site Intro and Reel

If you haven’t been there yet, check out www.AsylumArtists.com, we just updated our site’s intro and put up a show reel for 2010. A youtube link to the reel below.

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Evolution of Jazz Ensemble – Asylum Artists Studio Rehearsal

Archie Alleyne

Archie Alleyne and ‘Evolution of Jazz Ensemble’ were at the studio earlier this week, and were rehearsing for the December 2nd launch party of the Archie Alleyne Scholarship Fund. This event will commence the launch of the AASF (Archie Alleyne Scholarship Fund) website, which Asylum Artists has been working on for the past two months. The fund helps to enable young musicians to get an education in music, and help introduce them to the music community and help to retain the heritage and history of Jazz music in Toronto. If your interested in coming to the AASF launch party at Asylum Artists Studio @ 100 Carlaw Ave, Toronto, ON, contact mail@asylumartists.com for more details tickets will be $100, all proceeds will be going to the AASF.

EOJ Ensemble Rehearsal Video

“Without the Past… There is No Future.”

Stringed Instruments Product Shoot

Resophonic Guitar

Resophonic Guitar Video Link

The studio has been working on a production about Toronto luthier Joe Yanuziello. Earlier this week Joe brought in his collection of stringed instruments for a product shoot. It was a pleasure to capture images of such beautiful works of art. Check out Joe’s website to view some of his other creations.

http://www.yanuziello.com/