Marketing Magazine Interview

If didn’t see this on YouTube you missed the viral video of the week, at least among the Toronto ad community.

A freelance art director, pushed to, then beyond his limits by an untenable schedule and an unreasonable account person, loses his cool and tries to kill the messenger by trashing his laptop. At least that’s the way it appeared to play out to the unsuspecting audience of co-workers at Toronto ad agency, Red Lion Solutions.

With a little help from agency president, Brett Channer, who worked with Asylum president, Don Dixon to stage the event, the art director (an actor) demonstrated the logistical challenges that creative people face on a regular basis – frustratingly tight budgets and sometimes impossible timelines.

It was the first phase in a campaign designed to identify the advantages of working with the multidisciplinary, digital production studio, Asylum Artists.

Offering still, motion, CG and 3D imaging, motion graphics and post production editing, all under one roof, Asylum delivers efficiencies that most studios can’t. This comes as good news to art directors, writers, creative directors and producers who regularly find themselves on the verge of “losing it”.

The follow up to the video is a print ad in Applied Arts, featuring the same art director, in delicto flagrante. Only in this case Asylum commiserates with the creative community while reminding it that by working with them, many of these frustrations are easily overcome.