Asylum Artists was pleased to team up with Ryerson and put together these great images of their elite athletes to form promotional material for their programs, and publicity applications. You might have even seen the streetcar wraps! Photos of that to come soon!
Today the Asylum team was on location shooting a video for WireIE, a communications company with a great initiative. The video discusses WireIE’s commitment to corporate social responsibility in not only their own backyard, but to a large outreach of under serviced areas; such as providing computers and technical support for Grenada, and allowing Northern Canadian schools to have the same technological opportunities to first class service that were previously only seen in metropolitan centres. WireIE plans to submit this video for the Capacity Global Award show to be held in Amsterdam this coming November. We are crossing our fingers for them, they say they care and this isn’t just lip service – they put their money where their mouth is! We’re proud to have them as our clients.
Swiffer surprises the Masters family with a mystery box outside their doorstep to help make their house cleaning a much easier task.
The fine folks over at ad agency Barrett and Welsh contacted us here at Asylum Artists to put this piece together for Swiffer. As soon as the ball was rolling, we found ourselves conducting the most mysterious casting we’d ever produced. The trick was to find a real family who represented the targeted urban Asian audience, did their own house cleaning but wasn’t overly thrilled about their current process, and didn’t already use Swiffer products. The other thing… They couldn’t know who the client was for the spot they were being cast for. The interviewed families were only told that they would be participating in a household cleaning research project. The TV spot that was subsequently created was as real as it gets, and completely unscripted.
The Masters were perfect for the role, they were living the fast paced lifestyle of the modern Canadian condo dweller, plagued by high-rise construction dust, and the tiresome role of keeping up with young children in the house – yet they fondly remembered times back India where they did very little housecleaning as they almost always hired assistance.
Adapting to their new life in Canada, but not yet with all of the tools and gadgets to allow their daily chores to become easier and more accessible.
Enter Swiffer, truly giving cleaning a whole new meaning; the Masters were surprised at the ease of their new cleaning methods and how much time was saved.
Great job team, Swiffer helps yet another family! Too bad it doesn’t pick up toys as well!
Watch the video below:
Asylum was lucky enough to be shooting the 2014 Stratford Festival Promos again this year! If you have never been to Stratford ( home of the Beibs!) or have never gone to see a play then you are seriously missing out. This place is so charming and magical and perfect even for a quick weekend getaway! Here’s a quick behind the scene on set shooting Alice.
Stay tuned for more 😉
Asylum just recently collaborated with the good people over at Isobar to bring you the worlds first art experiment of its kind! We had 2 Absolut artists creating street art live and all inspired by you the audience! Needless to say it was a huge success. Check out the video below for the play by play!
Shakedowns : Baby carrots with natural seasoning!
Last week we teamed up with Proximity, Ryan Malcolm (Canadian Idol Winner), Jeff Lurie and Carly Heffernan. Our mission was to take tweeted cravings and translate them into songs about shakedowns. We had to create 8 videos per day for a week and we will be on it again next week!
So stay tooned!
Today we were working on an interactive production with Proximity. After a great morning of shooting, and some beautiful footage. We sat down and had a nice Italian meal before wrapping for the day. Nothing better than some fun and food.
My apologies to our Post Production Supervisor/ Sr. Editor Chris Reesor, I was so excited to get back to my plate. I didn’t frame him correctly. 1,2,3, CHEESE!