Brampton Transit Züm – All About ü

[vimeo clip_id=”20794353″ width=”600″ height=””]

Shot with the Canon 5D MKII, and Nikon Primes; Asylum took a ‘guerrilla’ approach to shooting this online video. We aimed for as close to a cinematic quality of a big budget tv spot, and tried to do this with an online/digital budget.

The Züm brand video highlights the life of Brampton’s citizens as they travel through the city. It follows the theme:

ü are Brampton. And Züm is for ü. It’s all about ü.

-Scott